Hi, I’m Danielle!
Back in 2014, I had only one question I needed to ask myself, and that was “WHAT IF I DIED?”
That was the question I asked myself as I laid on the pavement waiting for the ambulance to arrive. I had just gotten hit by an SUV while crossing the street; my head was bleeding and my pelvis was broken in two places.
“What if I died?!” That was the question that was running through my head. “Would I have been satisfied with the life I was living?” The answer was no.
Since that day, I’ve dedicated myself to living an intentional life. I quit my corporate job in digital marketing, and now offer web design, copy-writing, and branding to help small business owners just like you be intentional and make an impact as well.
When I say I’ve been there, I mean I’ve been there.
I owned a yoga studio in Truro, NS from 2015 – 2019. It was part of how I gave back within my intentional life… Yoga helped me recover from the accident physically and emotionally, and I wanted to share the same healing with our community. My yoga studio focused on body positivity, inclusivity, and accessibility. My heart was full… but my pockets weren’t. I was burning the candle at both ends; trying to stay with my vision, but also trying to keep the doors open and profit in order to build my own life (you know, like actually have a savings account?).
After investing so much time, money, and energy into learning marketing, branding, design, and messaging, I fell in love with making an impact from behind the scenes. I eventually traded in my stretching sequences and yoga pants for brand strategies and well… still yoga pants!
I’ve been fortunate that I’ve naturally attracted a clientele of small business owners looking to do the same thing; spread their message and make the world a better place.
If you’re a business, brand, or individual who wants to build or rebuild their website, refine their messaging, share their story, define their brand, or simply get clarity on their idea and goals, I’m here to help.
The world needs more positive energy; let’s make the impact you’ve been placed here to do.
I’ll help you stand out with effective web design that grabs your ideal customer’s attention… letting you get back to focusing on the things that light you up (like the reasons you started your business in the first place!)
My Experience
I’ve worked as a Digital Sales Supervisor for a leading Canadian media company, an e-Commerce/Marketing/IT Manager for two retail companies, and I’ve run my own businesses (both brick-and-mortar, and online) since 2015.
I hold a diploma in Business Management, a certification in Professional Copywriting, and I am experienced in both sales and online marketing. Oh, and I am also a self-taught web designer (and I’m very proud of that!).
My Specialities
- responsive web design that is functional and strategic
- copywriting that speaks directly to your ideal client, helping to sell your products your services
- brand storytelling to develop the “why” behind your company; connecting you with your ideal clients and building trust
- marketing strategies and software integrations to simplify social media and email newsletters
- content creation for articles, email content, and social media posts… so you’re staying in the mind of your customers, without wracking your brain with what to say
I AM…
I am Strategic
I’ll do an in-depth customer analysis with you to find out exactly who you’re targeting, and then design with them in mind.
I am Efficient
I make user-friendly, responsive sites that do the job without redundant pages or complicated navigation.
I am Intuitive
Through your questionnaire responses and our discussions, I have the uncanny ability to uncover what you’re really trying to say/do/be with your business. This translates into an authentic design and wording so you will appeal to your ideal clients, have a clear marketing strategy, be successful in your business, and make the impact you’re here to make!
I am Affordable
I get what it’s like to be a start-up and an established business. I will never over-charge for the necessity of an online presence, and I’ll make sure you’re saying “worth every penny.”
