We hear about it all the time... the "email list." Do you have one, and if so, are you truly using it to your advantage? Today I'm going to talk to you about why an email list is the number one thing you need for your online business, and what's required to get started. What is an Email List? An email list is a list of emails you have for clients, customers, blog readers, etc. that are interested in what you have to offer - whether that’s your products, services, your blog posts, … [Read more...]
Use the Seasons to Your Businesses’ Advantage
It’s the dead of winter here and many of us are feeling uninspired, lethargic, and... cold. But as business owners, we can't let ourselves fall into the trap of winter-blues. Instead, we need to embrace this time of the year and use it to our advantage. Whether you run your own business or you work for an organization, we can get use this time (or any "slower" time of the year) to get intentional about the seasons of our own business and use it for our message and marketing. What do I … [Read more...]
Make It Easy for People to Buy What You’re Selling
Have you ever walked into a store, looked around for a while, and then left with no idea what the business even did or what they were selling? Chances are, you haven't. (Most) brick-and-mortar stores are designed to have clear displays, descriptive marketing, and helpful staff so that even if you weren't sure what the business was when you walked in, you left with a clear understanding. Unfortunately, the online world can be a bit different. Have you ever went to a website, clicked through … [Read more...]
