Blending your brand superpowers (yes, we’ll uncover them!) with magnetic copy-writing to create a standout website that will make people stop and take action.
What it is:
This is a content-first, goal-driven, strategic package.
Unlike many other designers that start with aesthetic branding (doing colors, fonts, and other visual choices), I start with the copy. I use a content-first approach to design because my number one priority when designing a website isn’t the looks, it’s the user experience.
By crafting an enjoyable experience for your potential clients (or users, visitors, readers, audience, etc.), you’ll not only keep them coming back, but you’ll position yourself as someone that’s credible by showcasing your skillset, and covetable (making your potential clients feel compelled to take action).
- Get clear on your business objectives and your dream client’s desires.
- Differentiate yourself from your competitors through your messaging.
- Have a fully-responsive custom website that seamlessly integrates any third-party apps that you need for your business.
- Learn how (and receive the materials) to promote your business through your website and social media channels.
Who it’s perfect for:
You’re unsure of your brand and marketing strategy, you’re not totally clear on who your audience is and how you should be attracting them, and you just don’t know where to start. Together, we start from the beginning.
We’ll uncover what your brand’s superpowers are, therefore revealing who your target market is, and thus creating copy that makes your potential clients think you’re a mind reader(!) And I do all this BEFORE designing and developing your completely custom user-friendly website. (No, you don’t have to do ALL of that foundational work YOURSELF, or hire a researcher and copywriter, to get the same results… we’ll do it together in one neatly-wrapped package!)
By getting clear on your overall business strategy before the design begins, we’re able to intentionally design a website experience that skyrockets your credibility and attracts your dream clients.
You only have one chance to make a first impression, so make it count with a carefully curated brand that speaks to your ideal client and represents the mission behind your business. My job? To make sure your voice is heard loud and clear.
So, does this sound like you?
- You either don’t have a website and no clue where to start/no time to figure it out OR, you feel your current website just isn’t working for you. Maybe it doesn’t sound like you or looks like you. Maybe it’s out-dated and you’re embarrassed to direct people to your URL. Maybe it doesn’t look legit; it’s cut-and-pasted, has a basic template, and all kinda blah.
- You either don’t know who your ideal clients are and want to figure it out because if you get another random Facebook message asking if you sell ______ you’re going to rip your hair out, OR, you know your ideal client, but you just don’t know how to speak to them in a way that will resonate. You feel like screaming from the rooftops that You.Have.What.They.Need… but every time you open your mouth it sounds robotic, clumsy and awkward, or like you’re downplaying what you have to sell.
- You’re ready for a complete package to put all your business dreams together with a memorable branding strategy, the words to attract your dream clients and encourage them to take action, and a well-designed and functional website to do it all for you on auto-pilot.
What You Will Get:
Uncovering your ideal client so that we can create words and visuals that connect with them in a way that sets you apart and makes YOU the obvious choice.
Updated wording for the main pages of your website, social media taglines, etc. to engage with the right people and encourage them to take action.
Custom web design and code development that looks like YOU (and not just a template), and matches your brand’s visions and goals. Functional, well-designed, easy-to-use, purposeful.
A complete brand refresh, including a new logo (if desired), a fresh color palette, and font pairing.
Quality, curated stock photos to supplement your own brand photos in a cohesive way on your website, taking your visuals to that next level.
Integrations with your email service provider, your calendar scheduler, your payment processor, etc. so you have a complete website system that is purposeful and not *just* pretty.
Taglines for Social Media
Descriptions that match your website for a cohesive, streamlined brand, and that are tweaked to appeal to each social media platform’s user demographics.
Remember, selling isn’t just for sales pages. You need to consistently be telling your potential clients how to book with you, where to buy what you’re selling, and why they should get to know you better. And, the cohesiveness of your branding, the resonance of your wording, and the quality of your website determines the rate you can comfortably charge for your services.
Ready to uncover your brand superpowers and share them with the world? I thought so.
Cost + Payment Details:
Split into three payments – 25% to book and reserve your spot in the design queue | 50% upon branding + copy-writing completion | 25% upon website design completion
What happens next:
1. Click the button at the bottom of this page to complete the brief project application.
2. I’ll review your application and get back to you within 48 hours to schedule a complimentary 30-minute discovery call.
3. In our discovery call, we’ll talk about your business goals, your website/social media accounts, ideal clients, and get to the nitty-gritty of what you actually need.
4. After our call, if everything sounds good, I’ll send over a proposal with my recommended approach + our options for working together.
5. You’ll select your package, pay your deposit, and I’ll send over your official welcome packet. Then the behind-the-scenes magic begins!