Do you ever feel stuck when it comes to your business? You have big dreams and have an idea of what needs to be done, but you feel frozen. You don’t think you’re ready yet and you find yourself thinking things like, “I’ll start at the beginning of the week/month/year,” “I just need one more certification and then I’ll feel confident enough,” or “I just don’t know where to start.”
Maybe it’s fear of failure, maybe it’s perfectionism, or maybe it’s simply the discomfort of putting yourself out there and being seen. We all procrastinate when it comes to doing something new or seemingly scary, and the same is true when it comes to implementing growth for our business, such as advertising, creating or updating our website, planning a marketing strategy, networking, etc. We put it off, thinking “one day I’ll start… I’m just too busy right now,” but that one day never seems to come, and our big dreams seem further and further out of reach.
It may be that we find fewer people buying our products, or fewer clients booking our services, or less engagement on our social media channels. Whatever it is for you, I encourage you to ask yourself: What will it take for you to get started?
Instead of waiting until you need the money, or are completely out of stock, or are twiddling your thumbs, why not just start now? After all, there’s no better time than the present, and you’ll be prepared for when you have space; not scrambling. That could mean putting yourself out there and asking for referrals, it could mean taking the steps to update your website (or create one altogether), it could mean attending that local event to meet other business owners, or it could mean sitting down and scheduling strategic posts for your social media channels.
Whatever it is, start small (so wins feel big!). Commit to one social media post per day, or contacting someone for a referral once per week, or publishing one blog post every two weeks, or sending one email newsletter per month. Don’t jump off the deep end, in the beginning, just take small steps at first, and then slowly increase as you feel ready. When we implement change at a slow and steady pace and keep our goals small as we get started, we are more likely to stick with it and make it to our ideal destination in a realistic and sustainable way.
I’ve realized through personal experience that sometimes when we want to make a change but don’t know where to start, we freeze. We let fear take over, which shows itself in the form of perfectionism, laziness, confusion, etc.
Fear of change is natural, and we’re likely always going to have it arise in some form when our life or business takes a new turn. In order to make the changes required for our growth though, we must recognize the feeling of fear in our bodies; see it as the stagnation, the excuses, and the procrastination, and choose to start anyways. You’re never going to change your life or business by waiting to feel differently; you’re going to change it by shifting your thinking, taking action, and changing your behavior.
Whatever changes you want to implement in your business, don’t wait until you’re “less busy,” or until you feel more motivated to start, or until you have to start if you want to keep paying the bills or transition from side-hustle to full-time. Begin making subtle and easy changes now, and enjoy the excitement that your business (remember: your passion!) can bring you once again.